Over the course of Season 2, we undertook a brand strategy exercise that asked BC members for their perception of the brand.

Read the proposal:

https://docs.google.com/document/d/1Cdsy61E3GwH6ooZpJ7bA_yJOUtL5jvV8kBMbp_ej_O0/edit

The Preliminary Results

https://docs.google.com/document/d/1hKBrMODVBySinjLYMjAWwgsEcrDqYbmIGaFCMQR8QQM/edit#heading=h.ufrg2y9k9tu0

Next Steps

• A facilitated discussion with Bankless Consulting group to finalize the brand strategy
• Design a deck that encapsulates the brand strategy results