Project Champion:

Siddhearta

Project Summary:

The Writers Guild currently has three (4?) newsletters that require ongoing resources and funding:

1. Weekly Rollup (internal)
2. Decentralized Arts (external)
3. State of the DAO (external)
4. Project Updates (internal)

The Newsletter Team manages the weekly operations, organizes and moderates weekly meetings, and ships content at regular scheduled intervals. Each of these newsletters requires formal roles and compensation in order to ensure quality, accountability and timely execution.

Project KPIs:

Subscriber count:

• Start of Season: 6200
• Goal End of Season: 7440 (+20%)

Open rate: average > 30%

Total Revenue (End of Season Goal): $15,000 ($5,000 sponsorship for Rollup, DeArts, DAO)

Total Expenses: 357,000 BANK

Current Challenges:

Talent continues to be a limiting factor for starting new newsletter projects and scaling existing newsletters. Compensation has been bounty based with a limited number of total Writers Guild members claiming bounties. The Writers Guild is addressing these challenges by improving the onboarding process with a Talent Coordinator and providing adequate compensation for team members.

Revenue Generating Activities:

Direct revenue (sponsorships):