https://docs.google.com/document/d/1Kmfw4KigKgZHcPGiUuaEN4XV1ZFnZhgkbxNX3BbMojM/edit#heading=h.qcfil02qo6zp

Subtitle: Statement of intent for newsletter


Introduction

Guiding Principles:

Brand legitimacy

Trusted source web3 biz strategies

Who do we serve? What value are we offering? What are their problems? What are their barriers? What solutions can we provide?

We create content that aligns with our brand and values.

We create enrollment and engagement with our audience.

We educate over time, earning their trust and attention.

We take our audience on a journey that we have already mapped out.

Adopting crypto values and web3 tools. Exploring frontier, innovation, leading industry.

We are trusted guides, explorers who have a map to where they want to go.

Contributors: names [twitter]